How to Avoid Scams When Buying a Rolex Submariner on Farfetch

Your Guide to Safely Buying a Rolex Submariner on Farfetch in 2026

Farfetch is a popular platform for luxury goods, but like any online marketplace, it can be a target for scammers. When looking to purchase a highly sought-after item like a Rolex Submariner, it's crucial to be aware of potential risks. This guide will help you navigate the platform safely and confidently.

Common Scams to Watch Out For

• ✓ Designer Replica Bait: Scammers may list counterfeit Rolex Submariners as genuine to attract buyers with lower prices. These fakes often have subtle flaws in weight, dial printing, engravings, or movement that distinguish them from authentic pieces. Always verify the watch's specifications against known authentic models.
• ✓ Luxury Return Item Swap: Be cautious of sellers who might try to swap a genuine Rolex Submariner with a counterfeit or a significantly damaged one after it has been shipped. Ensure you are purchasing from reputable sellers with clear return policies.
• ✓ Boutique-Impersonation Scam: While Farfetch partners with official boutiques, scammers might create fake storefronts or listings that mimic legitimate ones. Always double-check the seller's profile and verify their credentials directly with Farfetch if unsure.
• ✓ Fake Customs Duty Phish: Be wary of any unsolicited messages claiming additional customs duties or fees are required outside of the Farfetch platform. These are often phishing attempts to steal your payment information.
• ✓ Promo Code Credit Card Trap: Scammers may offer fake promotional codes that lead to compromised websites designed to steal your credit card details. Only use promotional codes directly from Farfetch's official channels.

How to Authenticate Your Rolex Submariner

Authenticating a Rolex Submariner requires attention to detail. Look for inconsistencies in weight (authentic models are typically around 155 grams ±15%), sharp edges, or a light feel, which can indicate fakes. Pay close attention to the dial printing, engravings (which should be precise and clear), the smooth operation of the bezel, and the clarity of the cyclops lens over the date. A loud ticking sound is also a red flag for a counterfeit movement. Always compare the watch with detailed images and specifications of genuine models.

Leveraging Safe Trade Services

For high-value transactions like purchasing a Rolex Submariner, which typically exceeds $500, we strongly recommend utilizing Safe Trade Services' Premium Plan. This plan offers enhanced identity verification and secure transaction monitoring, providing an extra layer of security for your significant investment.

Always ensure that all communication and transactions for your Rolex Submariner remain within the Farfetch platform. Be cautious of any seller who requests to move the conversation or payment to unofficial channels like WhatsApp, Telegram, or external email addresses, as this is a common tactic for phishing and fraudulent activities.

Farfetch's Policies to Keep in Mind

• ✓ Return Window: Farfetch generally offers a 30-day return window for most items, provided they are in their original, unworn condition with all tags attached. Always review the specific return policy for the item and seller.
• ✓ Payment Security: Farfetch employs security checks on all payments. Be aware of PSD2 regulations, which may require you to authenticate online card payments through your bank.

Stay Vigilant, Buy Smart